Beer: non-price competition...

Do a search on the internet for articles like:
"Toohey's brands labtested for beer economy"
"Foster's tests new beer ads on line for acceptibility"
"Beer ads less about the babes and more about the beer"
...and take note of the effort given to marketing and the different companies and activities employed in helping build market recognition, loyalty and demand for their products. In Australia this industry is not considered a competitive market, due to the concentration ratio it is more like an Oligopoly - notice the features of the market evident in these articles.

Masculinity, mateship, taste, health, humour - these are just some of the things a consumer of beer thinks he (she) is buying or associating him(her)self with when drinking the substance. Each of these ads uses powerful triggers to tap into people's longings, hopes, sensitivities to lock them in as loyal consumers. Maybe do a bit of a survey of the ads and take some critical notes of what other things are being associated with the particular brands - what common themes come up, which ads do you think are most successful and why?